- Michael Berube
Hip-hop and David Lynch have little else in common, but between them they do go to show that postmodernism isn’t merely a “style” located somewhere in cultural products; at a much greater reach, it involves new configurations of cultural transmission, the means by which artifacts (and “copies” thereof) circulate in the general culture. It isn’t that pomo gives you 30 per cent more modernism for your money (more uncertainty, more fragmentation, more playful self-consciousness), and it’s not that postmodernism is modernism’s evil dwarf twin, hell-bent on knocking down everything modernism took such a long time to build. Instead, what’s going on involves a more subtle and elusive cultural shift, in which it’s getting harder (and more challenging) to determine what it means that ostensibly ‘“‘avant-garde” cultural works are available in so many media so instantaneously.
And these disseminations, these “new configurations,” are by no means limited to the work of our contemporary “avantgardes”; on the contrary, they include the retransmission of what was once the modernist avant-garde—which has, in the past 50 years, gotten itself distributed in such a way that it is now more likely to show up on the walls of corporate offices than in cafés or garrets. Yet when we try to gauge the relation between mo and pomo, it doesn’t help to ask yet again what modernism was, because (as we'll see later on) even that’s a distinctively modernist question. Rather, what pomo wants to ask is this: how do we understand modernism’s circuitous route into our general culture, whereby The Waste Land wound up in every classroom and faux Piet Mondrian wound up in the packaging design of LOreal mousse and hair spray? And does the transmission of Eliot and Mondrian involve the same processes by which Lynch and hip-hop likewise became part of our cultural lingua franca?
Of course, it’s easy to claim that postmodernism simply entails the corporate cooptation of everything in sight, since postmodernism seems to follow from (and accelerate) modernism’s own absorption into the general culture. As New German Critique editor Andreas Huyssen puts it, the irony here is that “the first time the U.S. had something resembling an ‘institution art’ in the emphatic European sense, it was modernism itself, the kind of art whose purpose had always been to resist institutionalization.” Why then should we be mourning the passing of the modernist avant-garde in the first place? In 1991, when you can’t tell anymore where the garde is, it’s a fair bet that you don’t know whether you’re avant of it or not. And as a result, “avant-gardism,” even in these troubled times, has come to seem gestural if not downright reactionary.
This is what Huyssen means when he calls ours a “post-avant-garde” society. For Huyssen, as for a legion of younger cultural critics, it no longer makes any sense for artists or critics to claim positions on the “margin” or in the “center” of the culture, because the contemporary cultural landscape resists precisely such static confrontations. And if there are no margins and centers, there’s no vanguard; and if there’s no vanguard, there’s no site of authentic, unsullied, “pure” cultural production, immune to the technologies of economic and cultural reproduction.
Them’s fighting words, you know, to people who continue to see themselves as “avant-garde.” Yet even if there were a bona fide, certified-authentic vanguard out there, who’s to say that its cultural work would be more important than—or even distinguishable from—the kinds of stuff we find in what we still call ‘“‘mainstream” media? It may yet come to pass that 30 years from now, when we look back at how the 80s replayed the 50s with a knowing but deceptive wink, we will care less about the "media image” photographs of Cindy Sherman than about Nick at Nite’s relentlessly campy promotions for its reruns of The Donna Reed Show , which fill your late night TV screen with a graphic style composed of equal parts early Jetsons and late John Waters. Besides, who needs artists and writers to ‘lay bare the device” of contemporary culture, when laying bare the device has become standard business practice anyway? As Kirk Varnedoe and Adam Gopnik, the directors of High & Low: Modern Art and Popular Culture, have written, ‘in the age of Joe Isuzu, a hardened knowingness about the value-emptied amorality of media culture, was, far from being the preserve of a small cadre of vanguard thinkers, the sour, commonplace cynicism of the whole commercial culture.” The High & Low show itself was brought to you by the folks at AT&T, who urge you to reach out and touch someone by giving the gift of modern art, the gift that keeps on giving. How did we get to this strange party? Who's responsible for these lousy hors d'oeuvres? Uh—can we come in again?
Sure, we can always come in again; postmodernism means never having to say you’ve been here before. In fact, the word “postmodern” has been bruited about for over four decades now, by art critics as by Spy magazine and real estate agents, and in the process of going through a few demigenerational changes, it’s become a kind of “essentially contested” term that many people are just tired of contesting. Even Ihab Hassan, who had been using the word since way back in the 60s, when John Barth was Prince of Pomo and everybody was talking about the “literature of exhaustion”’—even Hassan recently dropped his pen in fatigue, writing, “I have already written enough of these matters, and I would let postmodernism rest.” (Thud. Snore.)
Well, who wouldn’t be tired, confronted with all these postmodernisms, this L=A=N=G=U=A=GsE writing, MTV, ACT UP, e-mail, junk bonds, Madonna, smart bombs, poststructuralism, Reaganism, terrorism, colorization, Houstonization, and, if you order right away, much, much more? And as if this profusion weren't enough, we now have a number of constituencies fur whom the adjective “postmodern” signifies little more than a new brand name, as in the case of “Postmodern MTV,” a seemingly redundant phrase which, as one of my students suggested last spring, merely denoted “things that sound like Morrissey.”
However, we do have some idea of why a unified field theory of “postmodernism” is neither possible nor desirable, and before I get to my own concerns about postmodernism and history, I want to suggest two reasons why postmodernism remains a cultural field distinguished by internal dissensus.
For one thing, one man’s postmodernism is another woman’s poison. In some ways, all of post-1960s feminism is postmodern, because it has destabilized “universal” languages, questioned gender and subjectivity, and rewritten our dominant historical narratives. But then again, not every feminism wants to be postmodern, since the suspicion remains that pomo will dissolve all possibility for political resistance in a bubbling vat of textuality and ironic self-parody. In 1983, in an essay entitled “‘The Discourse of Others: Feminists and Postmodernism,” the late Craig Owens convincingly charged his fellow theorists with sustaining a systematic neglect of feminism’s role in pomo, practice and theory; but six years later, in The Politics of Postmodernism, Linda Hutcheon claimed that postmodernism lacks any theory of agency, without which feminism is impossible. So either the question is whether pomo should acknowledge the feminists in its midst, or whether feminism should acknowledge the postmodernism sitting next to it on the bus and mumbling to itself about Max Headroom and identity politics. Does one of these isms bracket the other? You tell me.
‘Thing number two has to do with “facts.” To wit, it’s hard to determine the relevant facts and features of pomo when so much of pomo has questioned how “facticity” js constructed. David Byrne opened the ’80s by intoning, in “Crosseyed and Painless,” that “Facts don’t do what I want them to/ Facts just twist the truth around.” Ronald Reagan, having been reportedly “brutalized” by facts before a 1984 debate with Walter Mondale, closed the decade by stammering, “Facts are stupid things.” In the meantime, we switched over painlessly to’ a government by the photo op, of the photo op, and for the photo op, and the neofascist Institute for Historical Review offered $50,000 to anyone who could disprove its claim that the Holocaust never happened. In what may have been facticity’s last stand, in 1985 the IHR was defeated in court by a Holocaust survivor, Mel Mermelstein; nonetheless, the IHR’s director, Tom Marcellus (a man apparently immune to fact), replied that the defeat was “the best outcome we could have had,” since “we did not have to compromise any of our positions.”
On another front altogether, 50 years of “theory” from people as diverse as Ludwig Wittgenstein, Thomas Kuhn, and Michel Foucault have led the cultural left to argue that objects of knowledge are locally and historically specific, and that they become available for human understanding only within certain “language-games,” “paradigms,” or “discursive formations”—not that these are three names for the same thing, either.
So we have multiple histories of postnodernism, which are themselves licensed ‘vy postmodernism’s multiplicity. And they're also a result of pomo’s propensity for searching out and destroying unitary, linear historical narratives—the kind that serve up clear origins and straight fdrward plot development (whether of rise dr decline}. This “antifoundationalist” aspect of postmodernism has sometimes been taken to be a potentially liberating tool, since it suggests that our beliefs and practices are culturally “contingent,” subject to ongoing revision, bound to no historical determinism. And by the same token, we've found that “proof” is a more slippery thing than we'd thought—something that depends more on rhetoric, power, consensus, and history than on “incontrovertible fact.”
It’s not that there are no “facts” in pomo, or that anything goes so long as everybody’s happy; rather, it’s that pomo has paid acute attention to how various human communities go about deciding what will count as “facts.” As Kuhn argued in The Structure of Scientific Revolutions (1962), revolutionary “paradigm-shifts” occur when one dominant theory supersedes another, but the new paradigm doesn’t simply “falsify” or “disprove” the older model. Instead, writes Kuhn, paradigm-shifts are matters in which “neither proof nor error is at issue,” because past scientific communities were simply seeing different “facts” even when they were looking at what we now think are the same phenomena: “theories, of course, do ‘fit the facts,’ but only by transforming previously accessible information into facts that, for the preceding paradigm, had not existed at all.”
But even while pomo’s encounters with , antifoundationalism and feminism have rendered us unable to conceive of a single, monolithic thing called ‘‘History,” postmodernism has been acquiring a history of its own. And this alone should provoke us into some historical reflection, because, as far as I can see, the recent history of pomo’s shifting definitions can be charted largely in terms of how people have determined pomo’s relation to history. Perhaps nothing has been so widely misunderstood about pomo as this; indeed, in some cases, the postmodernism we thought to be lamely ahistorical has now been judged by some recent histories of pomo to be nothing leus than the very spur to revisionary historicism. Tb put matters another way: although postmodern historicism flaunts its inability | to capture the past “the way it really was,” it has also quite effectively exploded the claims of other historicisms (such as marxisms) to be able to do so either.
OK, I know this one takes some explaining, so let me back up a second and fill in the details.
For much of the first half of the 1980s, critics from Left and Right spent a good deal of their time forming two neat, separate lines to take turns bashing postmodernism. On the Left, Charles Newman found pomo to be facetious, pointlessly playful, and possessed by an attitude toward history not unlike that of Bill and Ted’s Excellent Adventure; on the Right, Hilton Kramer found pomo to be facetious, pointlessly playful, and possessed by an attitude toward history not unlike that of Total Recall. Ageless modernist torchbearer Denis Donoghue complained that “postmodernism is content to let a thousand discrepancies bloom,” because in pomo, “no artist’s desire reaches out for spontaneity or an original relation to the world”; and the earl of Duke, Marxist critic Fredric Jameson, proposed that postmodernism and late capitalism had bequeathed us “a world in which stylistic innovation is no longer possible, all that is left is to imitate dead styles.” Donoghue and Jameson? Kramer and Newman? Golly, it finally looked as if something had gotten these boys to stop fighting and play nicely—and that something was pomo. It was a happy time, and soon “rock” musicians stopped suggesting that they wanted to die before they became old enough to do 25th Anniversary Reunion _ Tours, and started singing instead that they _ were working out ’most every day, and watching what they eat.
Just as it was getting hip to be square, _ squares were getting hip to whimsical Left_ Banker Jean Baudrillard’s notion (first advanced in 1983) that our era is distinguished by what he called “the precession of simulacra.” In the era of the simulacrum, Baudrillard declared, when “the map engenders the territory” and everything is a 20th-generation copy of everything else, we find a suspiciously compensatory cultural reflex—‘“‘a proliferation of myths of origin and signs of reality .. . a panic-stricken production of the real and referential.” This Baudrillard calls the “hyperreal,” and no doubt it’s here to stay, since we hear so frequently that real people purchase real food for real people and drink beer that’s as real as it gets, cause you can’t beat the real thing. Except maybe if you have 200 Elvis impersonators ringed around a replica of the Statue of Liberty. ’ Baudrillard’s essay has now become _ something of a postmodern classic, so much so that it’s been invoked to explain everything from the art of Jeff Koons to the Iran-Contra hearings: simulacra of roadside kitsch, simulacra of parliamentary “justice.” And in an appropriately Baudrillardlan way, “The Precession of Simulacra” has itself had a significant impact on postmodern writers and artists whose work Baudrillard’s theories are then called upon to explain, in rather circular fashion.
' Yet I think Baudrillard’s essay—and its influence—may be remembered less as a definitive description of postmodernism than as an index of what the pomo debate looked like in the mid-1980s. For it wasn’t hard to see, even five or six long years ago, that what people feared or celebrated about postmodernism had to do with issues of tangibility and thinginess. Hence all the apocalyptic rhetoric about the disappearance of the referent, the death of Man, the end of philosophy, the death of the author, the dissolution of the subject, and the impossibility of apocalyptic rhetoric. In a 1986 lecture, Jameson opined, almost off the cuff, that word processors were to postmodernism what the typewriter was to modernism: that is, in the breaking point between mechanical reproduction (keys, ink, hammers, machinery, industrial economies, sweaty Socialist Realist men in overalls) and electronic transmission (laser printing, modems, microchips, information economies, Steve Jobs on the cover of USA today) lay the distinction between mo and pomo. Sort of like the diflerence between pinball and video, and who wouldn't be nostalgic for the dava when pinball games had no microchips, no sound effects, and a top score of 99,999?
The only problem was that while the Right hated pomo for fairly obvious reasons (having never even learned to play pinball, the Right naturally figured that Space Invaders was the death knell of reflective thought), the Left—including Baudrillard—seemed paralyzed by dreams of days when things were better, days when things were thingy. You know, when the proletariat and the haute-bourgeoisie wore recognizable uniforms, and sat down facing each other at heavy, wooden tables, and argued about real wages—silver dollars, doubloons, and florins. None of this “simulacra” nonsense, none of these credit rollovers and reinvested pension funds, and most of all, none of these dang teleconferences.
Of course, not all of the Left felt this way. But perhaps it was only the repeated interventions of women, ethnic minorities, and variously queer theorists that finally shattered the pernicious sense of nostalgia to which so many men on the antipostmodernist Left fell victim. Or perhaps it wasn’t until pomo began to come to grips with the various social liberation movements of the past generation that it began to take stock of what it might mean to retheorize recent history from the vantage point of plural, discontinuous, multiply constituted “public spheres.” Surely, it is hard to imagine any group other than white male intellectuals who would be in the position to tell stories about exhausted literature, or about our decline and fall from the Golden Age of the public intellectual; and in this sense, “‘history” simply wasn’t available for postmodern scrutiny until the disenfranchised showed up and put it on the table. As Barbara Ehrenreich has recently said, one reason we shouldn’t make the mistake of confusing “multiculturalism” with the Left is that “the left is not sufficiently multicultural to deserve being confused with multiculturalism, at least not yet.”
Either way, in the past few years, it seems that only a few pointed words from people like Nancy Fraser, Gayatri Spivak, Douglas Crimp, and Cornel West have gotten most of what remains of the Left to check its books and think again about the project of going back to the future. As for the rest of the erstwhile antipomo “Left,” the mugged-liberal crowd who thought social justice was a good thing so long as they didn't have to get their own coffee, live in bad neighborhoods, or put up with men kissing each other in public . . . well, the less said about that bunch the better.
Besides, I don’t mean to revive the false dichotomy between postmodernism and the Left; my point is simply that the Left has had a number of misgivings about pomo’s alleged erasure of materiality, and about its relation to history. If, for instance, postmodernism has troubled the distinction between consumption and production (as it certainly has}, then the Left has some reason to say that pomo is no different in this respect from consumer capitalism, in which consumption has itself become a kind of “production” (and notoriously so in the merger-mad ’80s). Obviously, the same can be said for much of recent literary and cultural theory, especially “reception theory,” which, in its more interesting formulations, maintains that cultural artifacts are “produced” only by means of their continued consumption.
But pomo isn’t just consumerism with a veneer of theory—not in hip-hop (which “consumed” disco only to spit it back out in scratching and sampling), and not in the work of artists like Hans Haacke. When Haacke foregrounds the means of cultural transmission, he doesn’t do so in order to glorify consumption; on the contrary, Haacke’s work rigorously interrogates the socioeconomic conditions of art’s “ownerphip,” and contests the corporate reprivatization of the arts: From the perspective of
Haacke’s Left-postmodernism, you could say that what makes Philip Johnson’s famous AT&T building postmodern is not its funny Chippendale top, but its tax-abatement “plaza,” which, as Herbert Schiller noted in Culture, Inc. (1989), is marked by a revealing sign of the times:
PUBLIC SPACE
Owned and Maintained
By AT&T
550 Madison Avenue, N.Y.C.
In AT&T's “public space,” as in the critical reception of Haacke and hip-hop, we find that postmodernism isn't without enemies in its reconfiguration of the means of cultural transmission; even as pomo culture spans the globe and appears in your living room, the global culture of “free-market” capitalism is doing its best, often (and paradoxically), to restrict circulation, to reprivatize culture, to recapture public spheres, museums, airwaves, and Xerox machines, and to reinforce the laws of copyright, ownership, and Authorship. In pomo’s future tenses, Right and Left will very likely duke it out over the availability of “public” information; and postmodernism’s politics will involve a struggle for control—nat over the means of production, but over the means of replication. Who cares about the funny Chippendale top? Not me.
What’s crucial here is that whenever we speak of “the means of cultural transmission,” we're also speaking of the processes of historical transmission. And no one theorist illustrates the recent history of postmodernism’s history so well as Fredric Jameson, who’s spent most of the last decade calling pomo the “cultural dominant” of our era. Jameson’s latest brief, a gorgeously produced 400-page document (Postmodernism, or the Cultural Logic of Late Capitalism, 1991), begins by suggesting that “it is safest to grasp the concept of the postmodern as an attempt to think the present historically in an age that has forgatten how to think historically in the first place.” That sounds like a prescnption for heroic failure to me, however beset by cultural amnesia we may be. But in the opening pages of his hundred-page “Conclusion,” Jameson takes issue with the mistaken notion that he is either a “vulgar Marxist hatchet man” or & “nostMarxist” who’s stopped worrying and learned to love the boom. “I write,” he now writes, as a relatively enthusiastic consumer of postmodernism, at least of some parts of it: I like the architecture and a lot of the newer visual work, in particular the newer photography. The music is not bad to listen to, or the poetry to read; the novel is the weakest of the newer cultural areas and is considerably excelled by its narrative counterparts in film and video.
All well and good. Still, the first versions of Jameson’s argument do sound pretty dour in retrospect. In “Postmodernism and Consumer Society” (1983), he’d held that postmodernism could only attempt pastiche, rather than parody, because “there remains somewhere behind all parody the feeling that there is a linguistic norm in contrast to which the styles of the great modernists can be mocked.” Whereas today, thanks to our cultural fragmentation and hypertrophy of cultural styles, we have no linguistic norm, and “that is the moment at which pastiche appears and parody has become impossible.” Pastiche, then, is like everything you’ve had before, all mixed up—but “without parody’s ulterior motive, without the satirical impulse, without laughter.”
To Jameson, pomo pastiche was most painfully evident in “nostalgia” films like Star Wars, which evoked without irony the era of Saturday afternoon serials. But in his suggestion that the movie Body Heat is a “distant remake” of Double Indemnity, Jameson sounded an ominous note:
It seems to me exceedingly symptomatic to find the very style of nostalgia films invading and colonizing even those movies today which have contemporary settings: as though, for some reason, we were. unable today to focus our own present, as though we have become incapable of achieving aesthetic representations of our own current experience. But if that is so, then it is a terrible indictment of consumer capitalism itself—or at the very least, an alarming and pathological symptom of a society that has become incapable of dealing with time and history.
In Don DeLillo’s White Noise (1985), a massive chemical spill (the novel calls it an “airborne toxic event”) gives people a false sense of déja vu—that is, it makes them think they have déja vu even though they don’t. Such is the world Fredric Jameson once described; DeLillo’s point, and Jameson’s, was that we had plenty of evidence that consumer capitalism’s frenetic production of new, improved I-forget-whats does in fact work to erase our sense of, um, did I mention Total Recall yet?
But in another sense, the moment for this kind of historical despondency is itself a part of pomo’s past; one might even venture to say, these days, that there’s reason to be cheerful. Long ago, in a galaxy far, far away, we thought postmodernism was a world of sheer depthlessness and virtual reality, where presidents confuse World War II with World War II movies, and the torched tenements lining the Cross Bronx Expressway get plastered with Slum-Kote, a space-age facading polymer designed to make unsightly urban blight vanish in seconds. But lo, postmodernism has turned out to have developed a critical edge after alland you know, it even takes a serious attitude toward history (now understood to be the sum of the processes of historical transmission). It hasn’t fixed the Bronx, but it has brought some of the Bronx to my own MTV, and what's more, it’s forced us to rethink just what it is we're postin the first place.
According to Andreas Huyssens surefooted negotiations of mo and pomo, “post modernism is far from making modernism obsolete. On the contrary, it casts a new light on it and appropriates many of its aesthetic strategies and techniques, inserting them and making them work in new constellations.” And one of the things we may now understand about our modernist legacy is that our century's art need not necessarily proceed, as do missile delivery systems, capitalisms, or the works of James Joyce, developmentally into systems of ever-increasing complexity. For if we read “postmodernism” with less emphasis on the dismissive prefix and more on the presence of the name-within-the-name. we can position pomo against modernism without having to claim that postmodernism is either new or improved. What looks to one person like a rehashed pastiche of hi-modernist panache, therefore, may appear to another (me, say) as a trenchant reworking of traditional modernist tropes and aesthetic strategies.
As I mentioned earlier, item one on this agenda is the question of whether modernism was truly, always and everywhere, an avant-garde movement after all. Since we can’t very well rope together T.S. Eliot, Dada Berlin, Djuna Barnes, André Derain, Isadora Duncan, and Igor Stravinsky, maybe we should go back up to the attic, sort through this pile of boxes our great-grandparents left us, and try to determine whether all this stuff is as oppositional and corrosive as its labels claim. And here, we have to ask not only about the modernists themselves, but also, and more crucially, about modernism's publicists and promoters.
Modernist promoter Philip Rahv once claimed that even Eliot's Four Quartets should by rights be ascribed to the “venturesome spirit” of “the avant-garde which must be given credit for the production of most of the literary masterpieces of the past hundred years.” But by the time Rahv wrote that sentence, Eliot was a conservative Anglican royalist on his way home from picking up the Nobel Prize. And ever since then, many American critics have been embroiled in the non-dispute over who “owns” modernist poetry—T. S. Eliot, Ezra Pound, or Wallace Stevens. The correct anewer is none of the above, but just the same, even if literary modernism were reducible to the venturesome work of one ultraconservative white man, what does it mean for us in 1991 that modernism has 80 long been classic? Again, this is not the same question as the question of what modernism “was”: nor can it properly be asked from “within” modernism, for when modernist theorists ask how modernism became so routine in our daily lives, they just can’t see around their own edifice.
In a 1983 article entitled “The Making of the Modernist Canon,” for instance, Hugh Kenner concluded that the modernist canon, far from being the construction of critics like Kenner, was organically grown “chiefly... by the canonized themselves.” Ker ner was seconded a few years later by fellow modernist fan Helen Vendler, who averred in the face of all evidence to the cut trary that “canons are not made by governments, anthologists, publishers, editors, or professors, but by writers.” So vou call try to ask modernist critics and apologists about who transmitted modernism—but theyll only shake their heads. look at you quizzically, and reply with knotted brow that modernism simply transmitted itself. And—now here’s the catch—modernists will claim also that when modernism transmitted itself into the cultural center, it died. For those of you who were wondering why the avant-garde is dead. you may take comfort in knowing that the question is older than many of the people asking it, and that it just doesn't have an intelligible answer outside of modernist assumptions about centers and margins. Probably the best case in point is Anglo-American modernist literature, which, having established itself in the academieSand anthologies in the 1940s and 1950s, was at once retrospectively theorized as an avant-garde whose force lay in its resistance to institutionalization, and whose success was therefore its failure. In a famous 1957 Partisan Review essay, entitled “The Fate of the Avant-Garde,” Richard Chase wrote that “the insurgent movement in this country which defended ‘modernism'—that is, the aesthetic experimentalism and social protest of the period between 1912 and 1950—has expired of its own success.” Chase concluded by charging that modernism “has been institutionalized by the universities and the publishers. which by definition means that in its modern phase it has to come to an end.” Modernism, in other words, has no shelf life: its expiration date is by definition the date when it first shows up in a central store. Fair enough; by the 50s Anglo-American modernism had indeed been “‘institutionalized” in those tiny little padded cells known as “classrooms,” and by 1965 Lionel Trilling could write that the teaching of modern lit effectively kills its subject, by making The Abyss into something every well-rounded person should encounter in college. But isn’t there something wrong with this picture? Look again: in the passage above, Richard Chase’s canonical “modernism” allows him to conflate aesthetic experimentalism and social protest under one sign, that of an “insurgent movement” which ‘defended ‘moderniam.’" Chase's account leaves no room for avant-garde social/ aesthetic protest that attacked (or was at best ambivalent about) modernism, no room for New Masses, the early-’30s Edmund Wilson of Axel’s Castle, the militant Suffragette campaigns in prewar Britain, or any of the writers of the Harlem Renaissance. (Surely, no one in the Harlem ReNaissance wound up expiring of success.) The lessons here, then, are that not all of modernism was “insurgent,” that not all insurgents liked modernism, and—most of all—that most of our truly insurgent modernisms were, as Cary Nelson’s Repression and Recovery (1989) has shown, utterly obliterated from the cultural record when, in the postwar years, “modernism” was incorporated under the sign of Eliot/Pound Enterprises. But then the inevitable question follows: who impoverished and monologized “modernism” and why?
The pomo jury is still out on this one, but Andrew Ross has offered one explanation I | find persuasive. In No Respect: Intellectuals and Popular Culture (1989), Ross tackles the various intellectual formations that sought to “contain” mass culture after the collapse of the Old Left in the late 1930s. For what really “consolidated” modernism, in the 1940s and 1950s, was a conglomeration of strange modernist bedfellows, as critics of the anti-Stalinist Left lined up with critics of the Right in a bior multipartisan agreement that nothing could resist the twin evils of fascism and mass culture—nothing except the transcendent masterpieces of the modernist ‘‘avantgarde.” Over the soul-saving virtues of modernism, even the liberal/socialist lambs and the agrarian-conservative lions were agreed: Clement Greenberg and T.S. Eliot, F. O. Matthiessen and Cleanth Brooks, Lionel Trilling and Allen Tate. As Ross puts it,
' “the mass society critique was first advanced on the left as an explanation for the failure of socialist movements, and the growing successes of fascism....As a result, the picture of mass culture as a profitable opiate, synthetically prepared for consumption for-a society of automatons, won | favor among the anti-Stalinist, and mostly Trotskyist, intellectuals grouped around the little magazines like Partisan Review, Politics, and Dissent.”
Therefore, there could have been no passing of the modernist cultural moment, in these terms, until we saw the realignment | of “high art” and “mass culture,” a realignment provoked by Pop Art, television, feminism, roadside architecture, camp, the Black Arts movement, deconstruction, and | a contradictory host of critical forces dedicated to the common cause of asking whether modernism and mass culture actually were polar, binary opposites in the first place. In other words, modernism didn’t die when it was absorbed into the university and the supermarket; it was cryogenically preserved amid the mass culture it affected to despise, living on into an era which no longer needs (or finds it possible) to maintain a binary opposition between the High aa ithe Mass. From the ‘twin peaks of pomo, indeed, it’s come to look as if modernism and masscult were the yin and yang of the early 20th century—or, in Huyssen’s words, as if “their much heralded mutual exclusiveness is really a sign of their secret interdependence.” For Huyssen, postmodernism works to destabilize the high/ mass opposition from within; and for Andrew Ross and critics working out of the British Cultural Studies tradition, what’s most important to postmodernism is the passing of the “coercion” theory of masscult, the dogged notion that masscult’s consumers (of, for example, TV, pornography, and romance novels) are purely passive potatoes.
The current upshot of reassessments of the “culture” in mass culture, concludes Ross, is that today, an “intellectual activism” disconnected from “the vernacular of information technology and the discourses and images of popular, commercial culture have as much leverage over the new nomination of modern social movement as the spells of medieval witches ‘or consultation of the J Ching.” If this means that academics and policy consultants have to stop quoting Eliot and start. watching The Simpsons, so be it: either our self appointed intellectual and artistic vanguards Jearn what Ross calls “lessons about the business of contesting popular meanings without speaking from above,” or read my lips they can eat my shorts.
The landscape looks exciting, and the field of critical inquiry (like the field of cultural and artistic production) has expanded considerably if not downright vertiginously: the passing of ‘“avant-gardism” has left us a world in which cultural subversion and political quietism may turn up anywhere on the dial, even hand in handand a world in which yesterday’s subversions can very easily become tomorrow’s quietisms. Such a state of affairs should keep us up at night pretty regularly, but let me tell you, it beats watching The Donna Reed Show.
In fact, for my money, the only unambiguously regrettable development in all this is the sad fate of poor old modernism. Where once the stuff had the power to disturb, shock, transform, and energize its audiences, it’s now fallen into the hands of the sorriest bunch of cultural reactionaries you'll ever want to see, people like Hilton Kramer at The New Criterlon—the kind of critics who appear without fail, every generation, staff in hand, to grouse volubly about how culture took a fatal turn for the worse precisely 10 years before they were born, and how the art of “our” past can sustain us in these trivial times if only we venerate it sufficiently. What do you think happens to people like Kramer when pomo points out that their “classic” modernism and mass culture have something to do with each other? Well, it isn’t pretty. All Kramer has to do is walk into the High & Low exhibit, and the popping of his blood vessels becomes downright audible: ‘We know straight away,” if we’re a we, “that in ‘High & Low’ “we are in the presence of one of the most unconscionable intellectual swindles we have ever seen in a serious museum.” But surely this too is to be expected: as ““classicity” touches everything from Braque to Coke, there will be a growing number of reactionaries who'll resist any historical inspection of the Real Thing. Soon, no doubt, the same curmudgeonly people who complained about pomo’s playfulness will be screeching that pomo is Politically Correct. And by then, we can expect two things. Thing one will be that postmodernism’s complex and indeterminate projects of cultural critique, wherever on the dial we find them, will have drawn some blood from the vastly complacent culture they inhabit. Thing two is that postmodernism will shortly thereafter be defended by next century’s reactionaries as the scale of classicity in which future generations will once again be weighed and found wanting.
And by then, if memory serves, pomo’s institutionalization will look to us like it’s déja vu all over again. |